Free Stuff

We understand if you're not ready to become a Toolkit member yet.  So in the meantime, we'd like to help you access some truly great free resources.  Simply click on the dowload icons below and take what you need.  This page will be regularly updated so drop in again anytime.   (If you are an agency, you are welcome to copy our content but please acknowledge the source -thank you.)

How to Get the Google Grant (valued at $10,000/month in free Google AdWords adds.) 

By Jon Dawson, Director, Digital Ninjas. Uploaded 1.5.17

The Google Grants program was introduced some years ago to help non-profits attract the support they need through search advertising. You get access to at least $10,000/ month in free Google AdWords ads. It’s an excellent way to raise awareness of your brand and reach more potential supporters and clients. This PDF file explains how to apply for this grant.


Jon Dawson is Director of Digital Ninjas, a digital agency focused on helping nonprofits to plan and run their digital activity to generate the maximum return on investment.  They've helped more than 10 charities qualify for Google's Grants Programme giving them access to more than $40k in free ad spend each month.  As a special offer for Toolkit members Digital Ninjas are offering a free, no obligation audit of your exiting AdWords and Analytics configuration, simply email jon@digitalninjas.com and mention "NFP Accelerator Toolkit" in your email.

How to Write a Media Release (that gets published)

Some of you may have had the experience of spending hours writing a media release, sending it off to umpteem print and online media outlets and getting zero result.

It’s like writing a grant application without checking the application criteria or making a phone call. The whole process becomes a massive waste of time.

In this PDF file, we’ve assembled some of our best tips for getting your media release published. The single most important one is include a great photo! We hope you find this download helpful.


Please share your success stories: If you’ve had successes with your local media and you’re happy to share your media releases with other Toolkit members we’d love to hear from you!  Please send your media releases and the results you achieved to customerservice@nfpaccelerator.com.au

How to Thrive under the NDIS:  Free Chapter and Interview 

By Fran Connelley

Now in it's 5th reprint, 'How to Thrive under the NDIS - A Pathway to Sustainability for Service Providers" was written for leaders of disabiliity service organisations seeking to achieve financial sustainability under the NDIS.  It includes interviews with CEOs and thought leaders from Australia and the UK.

"A must read "thrival guide" for Board members and CEOs.  "Indispensable".

To order your copy visit:  http://www.fcmarketing.com.au/how-to-thrive-under-the-ndis


Managing your Non-Profit's Annual Report: Free eGuide and templates

By Fran Connelley

This practical 'How-To' guide will help you save time and money and create an Annual Report that sells your cause. It follows a simple step by step process and includes practical case studies and templates.



Essential Grant Tools

By Fran Connelley

Grant writing can be a painful, soul destroying, painstaking task. But the rewards can be incredible. If you're keen to secure philanthropic grant funding this file can prepare you for the task ahead smiley



5 Rules for (non-profit) Great Branding

By Fran Connelley

An oldie but goodie.  A brand is so much more than just a name and a logo.  It's one of the most underutilised marketing and engagement tools in the Australian non-profit sector.  This one page file outlines the basics. 


More great bonus content coming…